Quick Communications Guide

General

Making Connections

The title of the UG’s strategic plan is ‘Making Connections’ – a rallying call to take research and teaching to a higher level through contact, connections and cooperation between internal and external contacts. The UG is keen to highlight and make visible all contributions to this story made by staff and students. In so doing, it is important to think about the profile from which you are communicating and to whom the message is addressed.

Inviting, clear and open

Through its communications, the UG seeks to use content and images to reinforce its profile as an open academic community. One way of achieving this is to create texts and designs with an inviting, open, and clear character. Designs featuring copious amounts of text and visual elements with lots of frills are not appropriate. Guidelines for creating texts or presentations can be found in the Tone of Voice Guide.

Academic and reliable

All University of Groningen communications have an academic and reliable appearance, without losing sight of the target group. 

Inclusivity

The UG is a strong proponent of inclusivity and integrity. Please bear this in mind for your images, texts and language when communicating with diverse and international target groups.

Visual profiles

Red and other house style colours

Red - The colour red is a distinctive feature of the UG’s visual identity. Therefore, red should play a prominent role in all communications. Other colours can be added.

House style fonts

Several house style fonts are available. Arial is particularly suitable for creating fresh and open designs in which typography plays a key role.

The logo and where to place it

A brand’s recognizability all starts with a name, so always use the full logo (coat of arms, slash and the text ‘rijksuniversiteit groningen’); do not use the coat of arms as a separate element. A second or third branding element can be added if required. The preferred position of the logo is on the left top, or else at the right bottom.

Images and videos

Images in communication material and videos emphasize the UG’s profile as an open academic community.

Social media use

The UG uses its social media accounts to publish content for several target groups on different social media platforms. To ensure that the UG has a recognizable online presence with a consistent look and feel, social media guidelines have been compiled for managing these accounts.

Profiles

While it is possible for subdivisions of the University to profile themselves within the UG’s house style, this must not be done using a sub-logo; sub-logos are not permitted.

Need more tips? We would be happy to brainstorm ideas with you! Contact us at huisstijl rug.nl.